Relations

Advertisers

Analyze the current and desired clients. Knowing the right target audience(s) and reach them effective and directed in combination of the different kinds of media (online display, email, social, direct mail and other on- and offline media) or by visiting your own website. Personalize communication dynamic, real-time, based on profile of every visitor trough this channels

Combine offline information on household level with online profiles. Completed with your own CRM data. Knowing the unknown visitor or existing relations: data driven marketing in practice.

EDM DS offers

Insights: Self-service profiling tools and dashboard with 60 household characters and online behavior (age, gender)

Enrichment: Collaborate with your own CRM and online data setting. (BlueConic, Relay42, Adobe, Sales Manager, Microsoft Dynamics etc.)

Personalization: integration with dynamic CMS systems (Adobe, WordPress etc.) and own expressions.

Communication: reach the right target audience and the look-a-likes. A complete self-service online Programmatic Ad Serving platform (Delta Projects) or delivery of the selected Audiences by other RTB platforms (DoubleClick Bid Manager, AppNexus, AdForm, MediaMath, Adobe Audience Manager)

Publishers

Enrich the available advertisement tools with real-time targeting based on the characters of the visitor, known or unknown. Provide advertisers in advance with information about the reach and increase the value of every click.

Enrich the adjusted target audience of the advertiser in the own media but trough your own Publisher Trade Desk. (?)

EDM DS offers

Insights: insights in offline household profiles and behavior profiles.

Enrichment: complement on your own media data and target audience data.

Personalization: based on real-time profile, show every visitor targeted articles and content

Communication: offer advertisers a complete platform to deliver campaigns in own media, cross-media (display, site, email, social, etc.) and outside based on, delivered by publishers, target audiences.

Media Agencies

Insight in the target audiences of the client is a condition to got a effective media strategy. This can be done by analyze the current clients/relations or by profiling the conversion in the beginning of the campaign. After that, it is easy to find look-a-likes and potential converting reach.

EDM DS offers

Insights: profiling and campaign dashboard with 60 household characters and online behavior (age, gender)

Enrichment: complement on your own media data and target audience data.

Personalization: show every visitor a banner, email, social media post of other online and offline (!) communication based on a real-time profile of their interest.

Communication: reach the right target audience and the look-a-likes. A complete self-service online Programmatic Ad Serving Platform (Delta Projects) or delivery of the selected audiences by other RTB platforms (DoubleClick Bid Manager, AppNexus, AdForm, MediaMath, Adobe Audience Manager).

Knowledge of data.
Sense of marketing.